Ashley Furniture HomeStore is locally owned and operated by Pennebaker Enterprises. Owned by brothers, Bo and Adam Pennebaker, both live and reside in Hattiesburg with their families. Mission Statement: “To glorify God in all that we do while striving for excellence; serving our customers, the community and our employees.” Core Values 1. Integrity 2. Team Work 3. Servant Hood 4. Professionalism 5. Continuous Improvement. The Hattiesburg HomeStore was voted " Best Home Furniture Store" in the Pine Belt in 2011 by Signature Magazine readers. The Meridian HomeStore was voted “Meridian Star Best Home Furniture Store” in 2011. Our HomeStores strive to make the guest experience top priority with customer satisfaction as the #1 goal. Our team is very proud of the community service that we collectively offer as a company. We are a proud partner with Homes of Hope for Children, an organization that provides Christian homes and values to children who are in crisis. $5 of every mattress sold is donated to the Beds for Kids Campaign with Homes of Hope for Children. Ashley Furniture HomeStore is the perfect place for an enjoyable shopping experience with a new concept of furniture buying. We offer style, comfort, quality, and selection at everyday low Ashley Direct Prices.