The two types of information we collect are personally identifiable information and non-personally identifiable information.
Non-personally identifiable information is anonymous information that cannot be used to identify you. We use this information to track navigation through a Web site, which pages are viewed most often, what other Web sites are visited, and similar data.
Personally identifiable information is sensitive information that can be used to identify you. Personally identifiable information includes, among other information, your name, e-mail address, physical mailing address, and telephone number. Some of the features on our Web site require that you provide us information about yourself. This information is collected only when you provide it to us by filling out a form on our Web site. You can review and update any personal information you have provided to us. When you provide us your personal information, you consent to the information practices described in this policy.
We will never request your password, user name, or other personally identifiable information through e-mail. This practice, called “phishing,” is oftentimes a scam designed to steal your personal information. If you receive an e-mail message that looks like it is from us asking you for your personal information, do not respond.
Use of Information You Provide
If you choose to provide us with personal information, we will use that information to enhance your experience in the following ways:
Interaction with Children
Automatically Collected Information
We save information based on your interaction with our Web site. This allows us to process your inquiries more efficiently, and ultimately, give you better customer service. This information includes, but is not limited to, your Internet Protocol address (the address automatically assigned to your computer every time you establish a connection to the Internet), the name of any referring Web sites, as well as your navigation and activity on our Web site. By tracking this type of information, we can modify our content and product displays to enhance your experience on our Web site.
This information is only used to help us make our Web site more useful to you. Except for authorized law enforcement investigations, no attempts are made to identify individual users or their usage habits. Raw data logs are retained temporarily as required for security and site management purposes only.
Information Collected for Tracking Purposes (Cookies)
Like many Web sites, we use “cookies” to obtain information when your web browser accesses our Web site. “Cookies” are small amounts of data that are stored on your computer and find their way to your browser via a Web server. They flag information about your activity on our Web site. This information helps us to improve our Web site and to make it friendlier and easier to use. We are then able to “recognize” you and personalize your experience with our Web site. You may “turn off” cookies by following steps outlined in the “Help” portion of the toolbar on most browsers; however, cookies allow you to take advantage of some of our Web site’s best features, so we recommend that you leave them turned on.
We may use third party service providers to serve advertisements and e-mail messages on our behalf. This form of marketing is called “retargeting;” and it enhances the web surfing experience. These companies may use technologies to measure the effectiveness of advertisements and use information about your visits to our Web site and other Web sites you visit so that we can provide a better experience for you. These third party service providers may collect anonymous information about your visits to our Web site and your interaction with our Web site. This anonymous information is collected through the use of a pixel tag. No personally identifiable information is collected or used in this process. Our third party service providers do not learn the name, telephone number, postal address, e-mail address, or any other personal information about you.
We may share aggregated general information collected by our Web site with our agents, representatives, service providers, contractors, ASHLEY FURNITURE HOMESTORE® retail furniture stores, and Ashley Furniture Industries, Inc. and its subsidiaries. Aggregated data does not contain any personally identifiable information that could be used to contact or identify you.
We only share personally identifiable information to other companies or individuals if one or more of the following limited circumstances apply:
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of the data you provide to us. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. While no computer is 100% safe from outside attacks, we believe that the steps we have taken to protect your personally identifiable information dramatically reduce the likelihood of security problems to a level appropriate for the type of data involved.
Opt-Out of Services
At any time you may opt-out of our services. You are free to delete all cookies on your browser, or have your browser notify you when a cookie is set – simply check your browser settings. By deleting your cookies you will disable our ability, or that of our third party partners, to deliver advertisements that are targeted to your interests. You will have to clear your cookies each time you visit our Web site to ensure that you are not receiving retargeted advertisements.
You may also receive e-mail messages from us if you provide us with your e-mail address. You may choose to stop receiving e-mail messages by “opting-out” of our list. If you no longer wish to receive these communications, let us know by following the directions on an e-mail message you receive from us.
If you have registered on ashleyfurniturehomestores.com, you can cancel your e-mail subscription by accessing ashleyfurniturehomestores.com, then:
California Privacy Rights
Pursuant to Section 1798.83 of California Civil Code, a California resident with whom we have established a business relationship has the right to request from us certain information with respect to the types of personally identifiable information we have shared with third parties for direct marketing purposes by such third parties, and the identities of the third parties with whom we have shared information during the immediately preceding calendar year. All requests for such information must be in writing and sent to: Ashley Furniture Industries, Brand Identity, One Ashley Way, Arcadia, WI 54612.
Concerns About Privacy
Ashley Furniture Industries Attention: Director of E-Retail One Ashley Way Arcadia, WI 54612 This policy was last updated June 2009
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